Approach Port Metrics with Caution
By John McLaurin
Journal of Commerce
March 30, 2016
metrics and key performance indicators are popular topics often discussed in Washington D.C. and by local port authorities,
but while metrics and KPI's are good goals, they come with a cautionary note.
First, individual metrics can't be viewed in isolation. To
state the obvious, a number of external and independent factors may impact a
particular metric and policymakers need to take a holistic view of the
Second, while metrics are needed, the underlying challenge
facing the supply chain is that we are dealing with a model for the pickup and
delivery of cargo at marine terminals that is outdated. To simply warehouse
more cargo at increasing heights and density on marine terminals, coupled with
the random and unannounced pickup and delivery of that cargo, is a failed and
dying model. If we are to meet the demands that will accompany future growth
along with current and future environmental regulations, existing supply chain
processes need to change.
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